Jew of the Week: Rami Levy

Israeli Supermarket King and Palestinian Hero

Rami Levy (b. 1955) was born in Jerusalem to an impoverished Iraqi-Jewish family. After completing his military service, he took over his grandfather’s failing grocery stall at the local market. He decided to slash his prices and sell without profit for the first three months to attract customers. After that, he continued operating at wholesale prices, becoming Israel’s first official discount store. A few years later, he was able to open a bigger, second location, and in 1992 his first supermarket, Rami Levy Shivuk HaShikma, named after himself and the street where his first shop was located. He has since expanded to 44 locations across Israel. He also operates 4 locations in Judea and Samaria (the “West Bank”) that, despite being boycotted by the Palestinian Authority, employ Palestinian workers at double the wages of other supermarkets in the area, and are hugely popular among Palestinian shoppers who appreciate the low prices. More recently, he opened a shopping mall on the outskirts of Jerusalem, where a third of the stores are Palestinian-owned. Rami Levy has supported Jewish settlements in the area and does not see them as a barrier to peace, because he strongly believes Jews and Arabs can coexist no matter where they live, and peace can be achieved through Palestinian economic development. He has been described as “the Israeli supermarket king that became a Palestinian hero”. Today, Rami Levy supermarkets are famous for their clever marketing and epic pre-holiday sales (for example, chickens, apples, and honey for less than a shekel per kilo before one Rosh Hashanah). The company went public in 2007, and has since expanded into clothing, real estate, and cellular communications, becoming Israel’s fourth mobile network. They are even trying to develop a home-delivery system using drones. Rami Levy Shivuk HaShikma is now the third largest supermarket chain in the country.

Recognizing and Fighting Fake News About Israel

Words of the Week

The state and progress of the Jews, from their earliest history to the present time, has been so entirely out of the ordinary course of human affairs, is it not then a fair conclusion, that the cause also is an extraordinary one—in other words, that it is the effect of some great providential plan?
– Alexander Hamilton

Jew of the Week: Sholem Aleichem

The Jewish Mark Twain

Sholem Solomon Alexei Rabinovich (1859-1916) was born to a wealthy family near Kyiv in what was then the Russian Empire. He grew up in the Jewish shtetl of Voronkiv, receiving both a secular education and a traditional Jewish one. His father lost most of the family’s fortunes, and his mother died of cholera when he was just 13. Rabinovich started writing around this time, and already at age 15 wrote a Jewish version of Robinson Crusoe. He wrote stories in Hebrew, Yiddish, and Russian. At 24, he took up the pen name “Sholem Aleichem”, the Yiddish pronunciation of the Hebrew greeting meaning “peace be upon you”.  After completing his studies, he worked as a teacher and then as a “crown rabbi”, a representative of the Jewish community to the Russian government. He lost his own wealth in the stock market in 1890 and at one point struggled to make a living and feed his five children. By the end of the 1890s, Sholem Aleichem was the most popular Yiddish writer in the world, and inspired countless other young Jewish writers. He published Tevye the Milkman in 1894, which was later adapted to Fiddler on the Roof, becoming a major international hit (as well as a Broadway play—the first to run for more than 3000 performances—and a film). Rabinovich lived in Kyiv until 1905, when terrible pogroms raged across the Russian Empire and he witnessed the brutality firsthand. The family fled, splitting their time between New York City and Geneva, Switzerland. All in all, Sholem Aleichem wrote some 40 works in Yiddish, and many more in Hebrew and Russian. He was commonly referred to as “the Jewish Mark Twain”. (When Mark Twain himself heard about this, he said that he was actually “the American Sholem Aleichem”!) Rabinovich was a passionate Zionist, too, joining Hovevei Zion in 1888, and representing the American Jewish community at the Eighth Zionist Congress in 1907. There are streets, schools, and other public places named after him around the world, including in Argentina, Australia, Brazil, Israel, Lithuania, Russia, Ukraine, and the United States. There is even a Sholem Aleichem Crater on the planet Mercury! Rabinovich’s funeral drew some 100,000 mourners, making it among the largest in New York’s history. He wrote in his will: “Let my name be recalled with laughter, or not at all.”

Who are the Indigenous People of Israel?

Words of the Week

Life is a dream for the wise, a game for the fool, a comedy for the rich, a tragedy for the poor.
– Sholem Aleichem

Jew of the Week: Josephus

Greatest Jewish Historian

An 1817 depiction of Josephus

Yosef ben Matityahu (c. 37-100 CE) was born in Jerusalem to a wealthy family of kohanim descended from the Maccabees. As a young man, he explored various philosophies and schools of thought, ultimately resolving to become a Pharisee and live a Torah-observant life. He traveled to Rome as part of a delegation to free Jewish captives. When the First Jewish-Roman War (or “Great Revolt”) broke out, Yosef was appointed military commander of the Galilee region. After several initial successes, he lost to the Romans during the siege on Yodfat. Pigeon-holed in a cave with 40 other soldiers, the group resolved to commit suicide rather than surrender. As Yosef would later write, the other soldiers all killed each other to avoid capture, but he chickened out and gave himself up to the Romans. He offered to be useful to the Roman general Vespasian (soon to become Caesar) and helped him navigate the Judean terrain. He also served as his translator and negotiator. After the war ended (with the destruction of Jerusalem’s Holy Temple), he settled in Rome, was granted Roman citizenship, and continued to work for the new Flavian Dynasty, taking on the name “Flavius Josephus”. For this treachery, Josephus was never looked well upon by Jews. Nonetheless, he spent much of his remaining years writing extensively about Jews and Judaism, dispeling myths about the mysterious people, and helping to portray them more positively. Today, Josephus’ works are a wealth of knowledge for historians and Jewish scholars. They provide eye-witness accounts of the Great Revolt, and a detailed explanation of Jewish life at the end of the Second Temple era, as well as a treasure trove of information about the Roman Empire. Though he did not mention Jesus, his writings have been used extensively by Christian scholars to understand the context in which Christianity emerged. His work has also been used extensively by archaeologists to make sense of ancient finds in Israel, most notably at Masada, and even to discover the tomb of King Herod. Among his books are Antiquities of the Jews, Wars of the Jews, and Against Apion, which was a defense of Judaism debunking the claims of the antisemitic Greek writer Apion Mochthos. Today, Josephus’ works are considered among the most important historical texts of all time.

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Words of the Week

Should anyone of our nation be asked about our laws, he will repeat them as readily as his own name. The result of our thorough education in our laws from the very dawn of intelligence is that they are, as it were, engraved on our souls.
– Josephus