Tag Archives: Likud

Jews of the Week: Rose and Reuben Mattus

Rose and Reuben Mattus

Reuben Mattus (1912-1994) was born in Poland during World War I, which took his father’s life. He and his mother moved to New York when he was still a child. To make a living, the two worked at an ice cream parlour run by Mattus’ uncle, where ten-year old Reuben would squeeze lemons. By the time he finished high school, the family business was making chocolate ice cream bars and ice cream sandwiches, and sold them from a horse-drawn carriage. They opened up an ice cream factory in Brooklyn, where a young Rose Vesel (1916-2006) was hired to be a bookkeeper. Rose also immigrated with her Polish-Jewish family to New York as a five-year old. She first met Reuben on the streets of Brooklyn, and the two finally married in 1936. Two decades later, the couple decided to open up a new ice cream company. This ice cream would be richer and thicker, made with natural ingredients and butterfat as opposed to the artificial ingredients commonly used by other ice cream makers at the time. Since foreign-sounding names typically market better, Reuben came up with the Danish-sounding “Häagen-Dazs”, and put a map of Denmark on the logo. He did this as a tribute to Denmark, a country which strove to protect its Jews during the Holocaust. (The name “Häagen-Dazs” doesn’t actually mean anything in Danish!) While Reuben developed the recipes, Rose would sell the ice cream – initially by giving out free samples at supermarkets and universities, then catering to upscale restaurants. By 1973, Häagen-Dazs was the only ice cream being sold across the US, and opened its first official store just three years later. The Mattus’ sold the company for $70 million in 1983, but stayed on as consultants. Today, Häagen-Dazs is among the best-known ice cream brands in the world, and continues to operate ice cream shops all over the globe. (It still uses natural flavours and avoids using emulsifiers and artificial stabilizers like guar gum and carrageenan.) Reuben and Rose Mattus have been called the “Emperors of Ice Cream”, much like their fellow Jewish compatriots Baskin & Robbins and Ben & Jerry. Aside from ice cream, the Mattus’ were noted philanthropists, and strong supporters of Israel. They founded a school in Herzliya which still bears their name, and funded the construction of multiple settlements. They also financially supported the controversial Rabbi Meir Kahane, founder of the Jewish Defense League (JDL), as well as the Likud party. Rose Mattus sat on the board of the Zionist Organizations of America, and was reportedly a good friend of both Ariel Sharon and Benjamin Netanyahu. In 2004, she published a book detailing the incredible story of Häagen-Dazs.

Words of the Week

It is better to have an Israel that everyone hates, than an Auschwitz that everyone loves.
– Rabbi Meir Kahane

Jew of the Week: Ezer Weizman

Ezer Weizman (1924-2005), the nephew of Israel’s first president, Chaim Weizmann, was born in Tel Aviv and raised in Haifa. In his youth, he joined the Haifa Aviation Club and was flying planes by age 16. At 18, in the midst of World War II, he enlisted in the British Royal Air Force and served in Africa and India. After the war, Weizman lived in London and studied aeronautics. It was there that he joined the Zionist paramilitary group, Irgun. Weizman returned to Israel to fight in the Independence War. He was one of Israel’s very first fighter pilots, co-founded its air force, and participated in the first air force mission. He continued working for the army after the war, and in 1958 became the commander of the Israeli Air Force. He modernized the IAF, personally trained its pilots, and transformed it into the powerful and feared juggernaut that it is today. In 1967, Weizman was the IDF’s chief of military operations, and helped persuade the Israeli government to launch a preemptive strike against its aggressors. He directed the surprise attack on Arab air forces on the first day of the Six-Day War, totally destroying their air power and thus securing Israel’s lightning victory. (It has been said that the Six-Day War was won by the Israeli air force in the first six hours!) In 1969, Weizman – now a major general and deputy chief of staff – retired from the military and joined the Gahal political party (the precursor of Likud). He served as a Minister of Transportation and later as Defense Minister. He oversaw the development of Israel’s Lavi fighter jet, and the critical 1978 campaign in Lebanon (Operation Litani). Meanwhile, Weizman also became an important peace negotiator. He spoke Arabic fluently, and grew close to Egyptian president Anwar Sadat, who went so far as to call Weizman his “younger brother”. Not surprisingly, Weizman played a key role in Israel’s 1979 peace treaty with Egypt. He later founded his own party, Yachad, and sat on the Knesset between 1984 and 1992, serving as Minister for Arab Affairs and Minister of Science and Technology. A year after leaving the Knesset, Weizman was elected Israel’s seventh president. By this point, he had built a reputation as a dove, and worked hard to promote peace. He was credited with making the office of president more relevant in Israeli society, and was praised for his warmth and concern for all of Israel’s citizens, including Arabs and Druze. After being reelected to a second term, Weizman resigned as president in 2000, and passed away five years later. He has been voted the 9th greatest Israeli of all time.

Words of the Week

There are free men with the spirit of a slave, and slaves whose spirit is full of freedom. He who is true to his inner self is a free man, while he whose entire life is merely a stage for what is good and beautiful in the eyes of others, is a slave.
Rabbi Avraham Itzhak Kook

Jew of the Week: Avigdor Lieberman

Israel's New Minister of Defence, Avigdor Lieberman (Photo Credit: Yossi Zamir)

Israel’s New Minister of Defence, Avigdor Lieberman (Photo Credit: Yossi Zamir)

Evet Lvovich Lieberman (b. 1958) was born in Moldova to a Russian-Jewish family. He grew up speaking Yiddish and dreamed of being a poet. In 1978, his family made aliyah to Israel, where he went by the name “Avigdor”. After serving in the IDF, Lieberman studied political science at the Hebrew University. During this time, he worked as a bouncer in a club, and went on to become the club’s manager. In the mid-80s, Lieberman co-founded the Zionist Forum for Soviet Jewry, and worked for Israel’s National Worker’s Union. His first real foray into politics was in 1988, when he began collaborating with Benjamin Netanyahu. By 1993, Lieberman was the Director-General of Likud, and in 1996 became the Director-General of Netanyahu’s Prime Ministerial office. However, the following year he had a falling out with Netanyahu over concessions made to the Palestinians. He left Likud, and two years later, founded a new political party, Yisrael Beitenu. That same year, he was elected to the Knesset for the first time. He remained in this position until 2004, when Ariel Sharon kicked him out because of his vocal opposition to the Gaza withdrawal plans. In the next elections, Lieberman returned to the Knesset, his party having won 11 seats. Once again, in 2008, he left his post to protest “land for peace” negotiations, and was re-elected the following year. All in all, Lieberman has been an MK in every Knesset since 1999, and served as Minister of National Infrastructure, Minister of Transportation, Minister of Foreign Affairs, and even as Israel’s Deputy Prime Minister. Most recently, he has been appointed Minister of Defense. His strong support among the million-plus Soviet immigrants in Israel gives him consistently large Knesset seat victories, making him a key part of forming any successful coalition government. For this reason, he has been nicknamed the “kingmaker”. Over the years, Lieberman has worked to improve ties with European and African nations, and campaigned for Israel to join the European Union and NATO. He has always insisted on keeping Jerusalem undivided, on responding harshly to terror attacks, and strengthening Israel’s borders. On being a controversial figure, he has said: “I’ve always been controversial because I offer new ideas. For me to be controversial, I think this is positive.”

Words of the Week

The peace process is based on three false basic assumptions; that Israeli-Palestinian conflict is the main cause of instability in the Middle East, that the conflict is territorial and not ideological, and that the establishment of a Palestinian state based on the 1967 borders will end the conflict.
– Avigdor Lieberman