The Universal Serial Bus (USB) key was invented in Israel by a tech company called M-Systems. The company was founded in 1989 by Dov Moran (b. 1955), a graduate of Haifa’s Technion Institute. Their first major project was creating an easy to use digital storage device that could hold a great deal of information in a small space. In 1995, M-Systems released DiskOnChip, the first ever flash drive. Building on this success, M-Systems patented the DiskOnKey in April 1999. The technology was quickly licensed by IBM and debuted in the US in late 2000, known as the USB Key. With 8 Mb of storage, it held over 5 times more data, wrote 10 times faster, and was far more durable (and smaller) than the standard floppy disk. The USB rapidly rose to popularity, and is now the most ubiquitous personal digital storage device.
The project to develop the USB was led by Dan Harkabi, along with Amir Ban, Oron Ogdan, and company founder Dov Moran. In 2006, M-Systems was acquired by competitor SanDisk for $1.6 billion. Moran went on to start a company called Modu, which was acquired by Google in 2011. He now chairs two more Israeli tech companies, and recently launched a new start-up called Comigo, which is building systems to intertwine handheld devices with televisions. Meanwhile, Dan Harkabi – who served in the Israeli Air Force for over 20 years – is CEO of Picosmos, where he continues to work on flash drive technology.
Words of the Week
The tongue is secured behind the teeth and behind the lips, yet there is no end to the damage it causes. Imagine if it were outside!
– Yalkut Shimoni