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Jews in the Wonderful World of Literature, Thought, and Scholarship

Jews of the Week: Joe and Ben Weider

Godfathers of Bodybuilding

Weider Brothers with Arnold Schwarznegger (Credit: ibffpro.com)

Joseph (1920-2013) and Benjamin (1923-2008) Weider were born to a Polish-Jewish immigrant family in Montreal. Constantly bullied while growing up, they began exercising and lifting weights in their teenage years, making their own equipment out of old car wheels and axles. As their muscles grew, their adversaries disappeared, and the boys’ self-esteem shot up. They decided to share their new passion with others. At 18, Joe started a bodybuilding magazine called Your Physique. By 1943, the magazine had become popular across Canada. A few years later (following Ben’s return from World War II service) the brothers organized the first “Mr. Canada” contest. Ben then went on a mission around the world to spread the art of bodybuilding, after which the brothers established the International Federation of Bodybuilders. By 1952, their magazine had 25 million readers around the globe. Unfortunately, the sport slowly lost popularity, and by the 1960s, the Weiders were looking for a fresh start. They created a new competition, Mr. Olympia, but it initially didn’t bring the success they hoped for. The brothers moved to California, now with a new magazine, Muscle Builder. While in Europe, they met a young bodybuilder, and decided that he would be the image of their new brand. The brothers brought him to California, settled him in, trained him, taught him about business and media, and eventually turned him into one of Hollywood’s greatest: Arnold Schwarzenegger. (In 2006, then-Governor Schwarznegger presented the brothers with a Lifetime Achievement award, and in his speech thanked them for inspiring him, bringing him to America, and skyrocketing his career.) Ultimately, the Weiders would run several more magazines – including Men’s Fitness and a women’s health magazine called Shape – as well as produce their own health products, vitamins, and supplements (Weider Nutrition is considered the first sports nutrition company). From the start, they warned millions of their readers about the dangers of tobacco and alcohol, and refused to publish ads for these products in their magazines. Not surprisingly, the Weiders are credited with bringing greater awareness of healthy living and exercise to the masses. The brothers were also praised for breaking down barriers and allowing blacks, Hispanics, and women into their competitions at a time when it was still considered taboo. Surprisingly, Ben is also a noted historian, specializing in Napoleonic times, and co-writing several books on the subject. He has been awarded the Order of Canada, the French Legion of Honour, and was even nominated for a Nobel Peace Prize. Meanwhile, Joe wrote a couple of books on bodybuilding, and was voted Publisher of the Year in 1983. Along the way, the brothers never abandoned their connection to Judaism, often corresponding with the Lubavitcher Rebbe, and donating generously to Chabad organizations, among many others.

Words of the Week

It is not enough to be busy; so are the ants. The question is: What are we busy about?
– Henry David Thoreau

Jew of the Week: Rashi

Illustration of Rashi from 1539

Shlomo Itzchaki (1040-1105) was born in Troyes, France, the only child of a rabbi. He began his Torah studies at age 5 under the tutelage of his father. At 17, he married and moved to Worms, Germany to study at the yeshiva of Rabbi Yakar. He later studied under several other rabbis, including his uncle, and the chief rabbi of Mainz. At 25, now himself a rabbi, Itzchaki returned to Troyes and was invited to serve on the town’s rabbinical court. Soon after, he took over as the head of the court, and the central authority on Jewish religious and legal matters. By 30, Rabbi Itzchaki had opened a yeshiva, which went on to become a centre of Torah study for countless Jews. Undoubtedly, the Rabbi is most famous for his profound commentaries on the Bible and Talmud. These are included in just about every publication of the Bible and Talmud since the 1500’s. In these texts, he is referred to simply as “Rashi”, an acronym of his initials. Rashi’s commentary on the Five Books of Moses alone inspired over 300 future commentaries. Even the Christian world studied his texts (here, Rashi was sometimes referred to by his Latinized name, Isaacides). In fact, many Christian commentaries on the Bible are based on Rashi’s texts. One of the more famous ones, that of the monk Nicolas de Lyre, was so heavily drawn from Rashi that de Lyre was nicknamed “Rashi’s ape”. Nonetheless, it was de Lyre’s commentary that inspired Martin Luther, the father of Protestant Christianity, and Luther used this text to produce his famous translation of the Bible. In addition to his commentaries, roughly 300 of Rashi’s other legal texts exist today. These texts are studied by linguistic scholars, too, who are looking to better understand both Hebrew and medieval French. According to tradition, Rashi also worked as a winemaker to support himself financially. He had three daughters who were scholars in their own right, with some suggesting that they completed a number of his unfinished commentaries, and possibly even donned tefillin. Rashi’s grandsons were some of the biggest rabbis of the following generation, including Rashbam and Rabbeinu Tam. Recently, an ancient map was discovered showing the location of Rashi’s grave. It happens to be under a public square in Troyes. A monument now stands over the site.

Words of the Week

The first gulp from the glass of natural sciences will turn you into an atheist, but at the bottom of the glass God is waiting for you.
– Nobel Prize-winning physicist Werner Heisenberg

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