Tag Archives: Supermarket

Jew of the Week: Rami Levy

Israeli Supermarket King and Palestinian Hero

Rami Levy (b. 1955) was born in Jerusalem to an impoverished Iraqi-Jewish family. After completing his military service, he took over his grandfather’s failing grocery stall at the local market. He decided to slash his prices and sell without profit for the first three months to attract customers. After that, he continued operating at wholesale prices, becoming Israel’s first official discount store. A few years later, he was able to open a bigger, second location, and in 1992 his first supermarket, Rami Levy Shivuk HaShikma, named after himself and the street where his first shop was located. He has since expanded to 44 locations across Israel. He also operates 4 locations in Judea and Samaria (the “West Bank”) that, despite being boycotted by the Palestinian Authority, employ Palestinian workers at double the wages of other supermarkets in the area, and are hugely popular among Palestinian shoppers who appreciate the low prices. More recently, he opened a shopping mall on the outskirts of Jerusalem, where a third of the stores are Palestinian-owned. Rami Levy has supported Jewish settlements in the area and does not see them as a barrier to peace, because he strongly believes Jews and Arabs can coexist no matter where they live, and peace can be achieved through Palestinian economic development. He has been described as “the Israeli supermarket king that became a Palestinian hero”. Today, Rami Levy supermarkets are famous for their clever marketing and epic pre-holiday sales (for example, chickens, apples, and honey for less than a shekel per kilo before one Rosh Hashanah). The company went public in 2007, and has since expanded into clothing, real estate, and cellular communications, becoming Israel’s fourth mobile network. They are even trying to develop a home-delivery system using drones. Rami Levy Shivuk HaShikma is now the third largest supermarket chain in the country.

Recognizing and Fighting Fake News About Israel

Words of the Week

The state and progress of the Jews, from their earliest history to the present time, has been so entirely out of the ordinary course of human affairs, is it not then a fair conclusion, that the cause also is an extraordinary one—in other words, that it is the effect of some great providential plan?
– Alexander Hamilton

Jew of the Week: Charles Lazarus

Toys “R” Us!

Charles Lazarus and the original Children’s Supermarket

Charles P. Lazarus (b. 1923) was born in Washington, D.C., and grew up working in his father’s bicycle shop. After returning from combat in World War II, he opened his first business, a baby furniture store called ‘Children’s Bargain Town’. In 1950, Lazarus responded to customer requests and began selling baby toys in his store. He quickly realized that toys are a much better business than furniture, as they break often, get boring quickly, and parents are always looking for new gifts for their kids. Lazarus had a vision of toys becoming an everyday commodity, as opposed to a seasonal item. He decided to try a new store concept, modelling on the self-serve grocery stores that were becoming very popular at the time. Thus, Lazarus opened the first ‘Children’s Supermarket’, which still stands today in Washington. His motto: “Give the customer what they want.” In 1957, as business boomed, Lazarus opened a second store, calling it ‘Toys “R” Us’. The chain has since expanded to over 1,600 locations around the world, employing over 100,000 people, and becoming one of the most recognizable brands globally. Lazarus personally oversaw the bulk of this growth, running his company for 46 years before stepping down as CEO and Chairman in 1994. The company continues to give back to the community with its Children’s Fund donating millions of dollars to countless children’s programs. Recently, Toys “R” Us began to cover the roof of its distribution centre with solar panels, creating a 5.4 megawatt, clean energy generator – the largest such project in North America.

Words of the Week

There is no such country as Palestine. ‘Palestine’ is a term the Zionists invented. There is no Palestine in the Bible. Our country was for centuries part of Syria. ‘Palestine’ is alien to us. It is the Zionists who introduced it.
– Auni Bey Abdul-Hadi, Syrian Arab leader to British Peel Commission, 1937